Open to full-time roles

I make brands people notice, remember, share and buy from.

Marketing manager in entertainment, tourism and hospitality. Five years of turning attention into customers.

See my work Download CV

Brand strategy, partnerships, events, social and content, PR, CRM, analytics.

Proof

The short version.

What five years looks like on paper.

  • 5+ Years in marketing, from social media to marketing manager
  • 2 Roles at Dallah Al Baraka Group today
  • 3 Projects led at Fawasel: The DockX, Battle Dome and TopShot
  • 3+ Industry events, including IAAPA, MENALAC and SEA Expo

Work

Selected work.

Three chapters, one goal. Every project reads the same way: the challenge, what I did, the result and what I’d do next.

Brand

A look and a voice people recognize.

  • Brand strategy
  • Dec 2025 – now

17sixty

Challenge
[What the brand needed when you joined. One sentence.]
What I did
Lead the brand and marketing strategy, from positioning to customer acquisition, and keep the brand consistent at every touchpoint.
Result
+00%[The one number that mattered]
Next
[What you would do next, given another quarter.]
View the full project

Content

Posts and videos that earn attention, then keep it.

  • Social & content
  • Dec 2021 – Dec 2022

Natufia KAUST: content

Challenge
[Where the channels started and what they needed.]
What I did
Ran the content strategy across social platforms, plus SEO and email marketing campaigns.
Result
+00K[Followers, reach or sign-ups]
Next
[What you would try next.]
See the content
  • Content & influencers
  • Jun – Dec 2021

Homegrown Market

Challenge
[Where the brand started and what it needed.]
What I did
Built content strategies, influencer collaborations and digital engagement campaigns.
Result
0.0M[Views, followers or orders]
Next
[What you would try next.]
See the content

Growth

Campaigns, launches and partnerships built to turn attention into customers.

  • Launches & activations
  • Sep 2023 – now

The DockX, Battle Dome and TopShot

Challenge
[What the projects needed to achieve, and for whom.]
What I did
Lead marketing and operations: launches, activations, partnerships, sponsorships, websites, CRM and WhatsApp campaigns, and events like IAAPA.
Result
+00%[Visitors, bookings or revenue]
Next
[What you would test next.]
Visit the site
  • Product launches
  • Dec 2022 – Mar 2023

Natufia KAUST: launches and ads

Challenge
[What the product launch had to achieve.]
What I did
Directed marketing campaigns, product launches and international exhibitions, and used performance metrics to improve ad ROI.
Result
0.0x[Return, leads or sales]
Next
[What you would test next.]
See the campaign

Approach

How I turn attention into customers.

Three steps, in order. Skip one and the next one breaks.

  1. 01

    Attention

    Get noticed by the right people.

    Brand positioning, PR and media relations, influencer marketing, events and activations.

    See the brand work
  2. 02

    Engagement

    Give them a reason to stay.

    Social and content strategy, CRM communications, WhatsApp and email campaigns.

    See the content work
  3. 03

    Conversion

    Turn interest into a customer.

    Customer acquisition, digital campaigns, partnerships, and ROI tracked through campaign analytics.

    See the growth work

About

Hi, I’m Iman.

I’m a marketing manager who has led brand strategy, partnerships, events and operations across entertainment, tourism, leisure and hospitality.

I drive customer engagement, revenue growth and brand visibility through integrated campaigns, strategic partnerships and work across teams. Today I lead marketing at 17sixty and run marketing and operations at Fawasel, both part of Dallah Al Baraka Group.

What I’m good at

  • Marketing strategy & brand management
  • Business development & partnerships
  • Digital marketing & customer acquisition
  • Public relations & media relations
  • Event management & activations
  • CRM & customer engagement
  • Social media & content strategy
  • Operations management
  • Campaign analytics & ROI

Tools I use

  • HubSpot
  • Meta Business Manager
  • Google Suite
  • Microsoft Office
  • Photoshop
  • Illustrator
  • Website management
  • Data analysis

What I’m looking for

Roles
[Target job titles]
Where
[City, or remote]
Start
[Available from]

Experience

Where I’ve worked.

Five years, newest first. The full story is in the CV.

  1. Dec 2025 – Present

    Marketing Manager

    17sixty · Dallah Al Baraka Group

    • Lead the marketing strategy, brand development and customer acquisition.
    • Run digital marketing, PR, partnerships, events, social media and promotional campaigns.
    • Build partnerships with tourism, hospitality and lifestyle organizations.
    • Lead influencer marketing, media relations and content production, with budgets, reporting and ROI optimization.

  2. Sep 2023 – Present

    Senior Marketing & Operations Specialist

    Fawasel · Dallah Al Baraka Group

    • Lead marketing and operations across The DockX, Battle Dome, TopShot and corporate projects.
    • Build and run marketing strategies that grow brand awareness and revenue.
    • Manage partnerships, PR, sponsorships and media relations, including IAAPA, MENALAC and SEA Expo.
    • Coordinate launches, activations, corporate events, websites, CRM, WhatsApp and digital campaigns.
    • Work with senior management on business development and expansion.

  3. Dec 2022 – Mar 2023

    Marketing Manager

    Natufia KAUST

    • Directed marketing campaigns, product launches and international exhibitions.
    • Managed advertising campaigns and used performance metrics to improve ROI.

  4. Dec 2021 – Dec 2022

    Social Media & Content Manager

    Natufia KAUST

    • Managed the content strategy, social media platforms, SEO and email marketing campaigns.

  5. Jun – Dec 2021

    Digital Marketing Coordinator

    Homegrown Market

    • Developed content strategies, influencer collaborations and digital engagement campaigns.

  6. Mar – May 2021

    Marketing & Social Media Specialist

    Modern Surfaces Contracting Company

    • Managed website development, social media marketing and digital content creation.

Bachelor’s degree

California State University, East Bay

Bachelor of Business Administration, Marketing. Magna Cum Laude, 3.8 GPA.

Associate degree

Las Positas College

Associate Degree in Business Administration. Highest Honors, 3.67 GPA.

Sectors

Entertainment, tourism, leisure and hospitality.

Download CV

Open to full-time roles

Let’s make something people remember.

imachlab1@gmail.com
Email me Download CV